Rat Pak Records is a label home to many nationally known hard rock and metal bands.  This project involved re-branding their original logo.  I decided to develop three character forming a rat band, not exactly Ratt.  I used them as a secondary element to the logo.

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This is the logo with the additional secondary graphics.

 

- Adobe Illustrator -

This is the standard logo.  However, I brought the secondary graphics into it by adding the shapes of the band's noses.

 

- Adobe Illustrator -

Preliminary Work

 

After developing the concept of the rat band, I sketched out what I would bring into Adobe Illustrator.  It started with a very simple sketch and went right to the logo after looking at a picture of a real rat.  I also looked at possible fonts.

 

 

These are early versions of the logo with a different color scheme.  I decided to change the format of the graphic to not be enclosed by a box.

 

- Adobe Illustrator -

This is a mock up of a CD that could be used by Rat Pak records as a demo of their newer artists.

 

- Adobe Illustrator - Photoshop -

Here we have a promotional picture for an upcoming tour.  The photo used was taken by me, and used also is my graphics from above.

 

- Adobe Illustrator - Photoshop -

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KendlePeters.com

peterskendle@gmail.com