Caruso Construction Company is based of of Swoyersville, Pa.  For this project I set out to make a promotional video, logo design, and t-shirt design.

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This is a short construction video for the company.  The purpose was to post it on the company's Facebook page.  The process involved filming over a few days and getting a variety of shots that would represent a common day of work for the business.  Included also, is an animation with sound effects I recorded.  The ending voiceover is Brandon Caruso, owner.

 

- Premiere Pro - Audition - After Effects - Illustrator -

This is the final logo and t-shirt design for Caruso Construction.  The concept of the logo is based on the business, family-owned, therefore father and son represented in the hammers.  Then, a representation of the son carrying on the business is implied in the lines.  If that wasn't enough... I tied these ideas into a patriotic theme when the owner expressed he wanted an American flag on the shirts.

 

Additional shirts have been design consistent with the patriotic theme.

 

- Photoshop - Illustrator -

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KendlePeters.com

peterskendle@gmail.com